Lures

Unleash the power of the X-Rap® Saltwater in the 14cm model - the ultimate predator's temptation. Crafted for those seeking the biggest challenges,...

Unleash the power of the X-Rap® Saltwater in the 14cm model - the ultimate predator's temptation. Crafted for those seeking the biggest challenges,...

The incredible success of the Squidgy Slick Rig range even took us by surprise, and we knew it was a great lure when we launched it! Turns out an...

Another of the original trio of "classic" tail designs that helped put Squidgies firmly on the map, our Squidgy Fish is the "go-to" lure of discern...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Berkley Shimma Pro-Rig Super tight action with lots of body roll Tough TPE construction Life like 3D eyes Fitted with an Owner STX-58TN trebl...

Berkley Shimma Pro-Rig Super tight action with lots of body roll Tough TPE construction Life like 3D eyes Fitted with an Owner STX-58TN trebl...

The Flatz Rat 2 is one of the most popular lures in our range, and it is extremely versatile across a wide range of applications. From barra & ...

The range of Classic lure packs are certainly value for money. There are 6 different value packs to choose from with the 3 most popular selling col...

Crafted from ultra-tough TPE thermoplastic and secured with a Kevlar webbing, the WILSON LIVE MULLET delivers an unparalleled, li...

The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel withits refined profile and v...

Overview The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel with its re...

Overview The all new Bait Junkie Megaminnow redefines what’s possible from a soft swimbait. Crafted from premium sa...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...