Lures

PowerBait Honey Minnow Honeycomb technology increases durability without sacrificing action Super tight swim action...

PowerBait Honey Minnow Honeycomb technology increases durability without sacrificing action Super tight swim action...

Crafted from ultra-tough TPE thermoplastic and secured with a Kevlar webbing, the WILSON LIVE MULLET delivers an unparalleled, li...

The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel withits refined profile and v...

Overview The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel with its re...

Overview The all new Bait Junkie Megaminnow redefines what’s possible from a soft swimbait. Crafted from premium sa...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

Berkley Shimma Pro-Rig Super tight action with lots of body roll Tough TPE construction Life like 3D eyes Fitted with an Owner STX-58TN trebl...

RT Shad 9” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, which...

RT Shad 5.5” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, whi...

RT Shad 4.5” is a little and realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a tiny...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

VERTREX MAX INSHORE The VERTREX MAX is all about maximum vibration and maximum depth.  A unique design from Nomad Lure Designer Damon Olsen, ...

The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bit...

The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bit...

The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bit...

The SQUIDTREX uses Patented technology to combine a soft vibration lure into a squid shaped body to produce a unique action designed to trigger bit...

The Flatz Rat 2 is one of the most popular lures in JM Gillies range, and it is extremely versatile across a wide range of applications. From Barra...

The Swing Impact Fat stands as a champion in Barramundi tournaments and is a top performer for Barra and Mulloway enthusiasts. Its remarkable ve...