Lures

Built to take on the toughest predators in the ocean, the Venom V-Minnow has been released after years of rigorous on-water testing to ensure the r...

The innovative 2Deadly is one of Lance Butlers most successful designs, and certainly one of his all-time favourites when chasing big Barra and oth...

The D.O.A. TerrorEyz, is legendary among Saltwater anglers, especially those who target Barramundi, available in three sizes, Tiny 2", Regular 2-3/...

BOMBER 15A The 119mm 15A Bomber is the most popular from in the Long A range. Target species include Barra, Jacks, Cod, Queenies, Trevally, Fin...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

RT Shad 7” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, which...

Introducing the 9" Zerek Flat Shad Pro: Your Ultimate Big Fish Lure! The 9" Zerek Flat Shad Pro is a game-changer for anglers seeking trophy-siz...

Another of the original trio of "classic" tail designs that helped put Squidgies firmly on the map, our Squidgy Fish is the "go-to" lure of discern...

Boldly providing unlimited versatility, the Venom V-Swim redefines what a sinking stickbait can be. A weighted tail provides incredible casting dis...

The innovative 2Deadly is one of Lance Butlers most successful designs, and certainly one of his all-time favourites when chasing big Barra and oth...

BOMBER 14A – HD This 89mm 14A HD Bomber has been designed super tough to Aussie conditions and to withstand the rigors of larger predator speci...

Samaki takes the Vibelicious to the next level with the new Vibelicious Thumper Tail. Samaki Vibelicious Thumper Tail hits the water with a bang...

Introducing Bite Me Lures' 5-Inch! This pack boasts four meticulously designed lures, the most popular choice. Dubbed as the "peanut to the elephan...

The result of our intense development process is a new generation of soft vibe. A unique profile features a sleek bait fish shape with a forked tai...

The incredible success of the Squidgy Slick Rig range even took us by surprise, and we knew it was a great lure when we launched it! Turns out an...

Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the b...

Step up your game with the X-Rap® Saltwater in the 12cm model - the versatile middle ground between finesse and power. Built to endure harsh condit...

Made from ultra-tough and environmentally friendly TPE material, the Flat Shad's patented materials allow the plastic to stretch an incredible 10x ...

The Venom V-Stick is a revolutionary concept in stickbait design. Not a floating stickbait and certainly not a sinking stickbait, the V-Stick bring...

The Venom V-Stick is a revolutionary concept in stickbait design. Not a floating stickbait and certainly not a sinking stickbait, the V-Stick bring...

A perfect snack-sized lure for all predatory fish species. This lure is ideal for Barra, Jacks, Threadfin, Trevally, Flathead and loads more. Great...

Based on the cult favourite Sicario template, these lures come pre-rigged with the highest quality terminal tackle, ready to fish direct from the b...

Samaki Vibelicious fish perfectly mimics the tight shimmer of a baitfish, luring in a variety of predator species. Samaki Vibelicious is constructe...