Lures

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

Berkley Shimma Pro-Rig Super tight action with lots of body roll Tough TPE construction Life like 3D eyes Fitted with an Owner STX-58TN trebl...

Berkley Shimma Pro-Rig Super tight action with lots of body roll Tough TPE construction Life like 3D eyes Fitted with an Owner STX-58TN trebl...

RT Shad 9” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, which...

RT Shad 7” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, which...

RT Shad 5.5” is a realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a forage fish, whi...

RT Shad 4.5” is a little and realistic soft shad, designed thanks to a soft high density mixture. The special design imitates the shapes of a tiny...

Bloodhawk is a pulse tailed softbait with a high speed vibration signature designed to trigger a predatory response from wily predators that won't ...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. The XL 225mm / 9" s...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. The XL 225mm / 9" s...

Bloodhawk is a pulse tailed softbait with a high speed vibration signature designed to trigger a predatory response from wily predators that won't ...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. The XL 225mm / 9" s...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...

Our signature paddle tail swim bait, designed to impart an enticing body roll and tail action when retrieved at slow speeds. Perfect for most tackl...