Lures

PowerBait Cullshrimp Active swim legs and monofilament antennae PowerBait® scent and flavour formula makes fish hol...

PowerBait Honey Minnow Honeycomb technology increases durability without sacrificing action Super tight swim action...

PowerBait Honey Minnow Honeycomb technology increases durability without sacrificing action Super tight swim action...

PowerBait Honey Minnow Honeycomb technology increases durability without sacrificing action Super tight swim action...

Crafted from ultra-tough TPE thermoplastic and secured with a Kevlar webbing, the WILSON LIVE MULLET delivers an unparalleled, li...

The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel withits refined profile and v...

Overview The brand new Bait Junkie Herring delivers an ultra-natural baitfish presentation designed to excel with its re...

Overview The all new Bait Junkie Megaminnow redefines what’s possible from a soft swimbait. Crafted from premium sa...

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

Switch it around, fish it forwards or backwards, weedless, or on a jighead, there’s 4 different ways to fish the Switcher Shrimp....

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

A Jerk shad and a squid all in one. Fish it like a jerkshad, or fish it dead stick in the rod holder, everything eats a Jerksquid...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

Get ready to feel the vibration when the Dozer is in the water. Maximum body roll and huge tail action at slow and medium speed i...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

The Soft Peto Prerigged is fully rigged and ready-to-fish. Featuring a strong paddle tail kick and sensitive body, it delivers a lifelike swimming ...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

Soft Peto, a soft lure refined from Rapala’s X-Rap Peto, is a delicately swimming, long and precise casting shad. It has a powerful, paddle-tail po...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk Sha...